Thomas Bowman Email & Phone Number

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

• Tableau dashboard for Hotel rate shopping, which indicates where IHG’s automated system should look to find where hotels and travel agencies are most likely to cheat on designated rates• Tableau dashboard for Best Price Guarantee campaign, which gave insight into customers who are abusing the first night free policy and hotels that are encouraging the behavior to boost monthly sales• Tableau dashboard for Test Booking, a process to ensure an online travel agency rate is not lower than… Show more • Tableau dashboard for Hotel rate shopping, which indicates where IHG’s automated system should look to find where hotels and travel agencies are most likely to cheat on designated rates• Tableau dashboard for Best Price Guarantee campaign, which gave insight into customers who are abusing the first night free policy and hotels that are encouraging the behavior to boost monthly sales• Tableau dashboard for Test Booking, a process to ensure an online travel agency rate is not lower than contracted, which indicated which hotels and travel agencies should be test booked as well as the efficiency of the process Show less

Greater Atlanta Area

• Primary architect of IHG global digital marketing budget, revenue and spend database in Teradata• IT-facing business lead for stand up of production datamart in Teradata for Digital Marketing budget, spend and revenue with $500,000 budget• Managed the assembling of automated data feeds from external vendors including YP.com, Koddi and IgnitionOne• Aggregated digital marketing data from all four IHG global regions for future analysis on budgeting• Provided business ETL testing… Show more • Primary architect of IHG global digital marketing budget, revenue and spend database in Teradata• IT-facing business lead for stand up of production datamart in Teradata for Digital Marketing budget, spend and revenue with $500,000 budget• Managed the assembling of automated data feeds from external vendors including YP.com, Koddi and IgnitionOne• Aggregated digital marketing data from all four IHG global regions for future analysis on budgeting• Provided business ETL testing of QA environment on budget, revenue and spend for Performance Marketing Show less

Greater Atlanta Area

• Created and managed Coca-Cola’s website tracking database with over 12,000 domains (SQL)• Provide insight into Coca-Cola regional divisions’ usage relating to Google Analytics tracking• Built Tableau data visualization dashboard for analysis of website tracking on world geographical information• Prepared Tableau dashboard for Coca-Cola’s “Digital Day” involving percentage of domains properly tracked

Atlanta, Georgia

• Social Media tracking research for the Coca-Cola Company• Work with Twitter and related social media sites linking connections between them• Social Media monitoring of Coca-Cola's involvement in the 2014 FIFA World Cup (Netbase and Unmetrics)

Atlanta, Georgia

• Designed the website for the 36th ISMS Marketing Science Conference in Cascademarketingscience2014.com• Created advertisements and a video presentation to gain interest into the marketing conference• Event planner for the 2014 Emory Marketing Analytics Conference

Bachelor Of Business Administration (Bba)

Associate'S Degree