Latoya Bennett-Johnson Email & Phone Number

Purchase, Ny, Us

• Provide thought leadership in sponsorship marketing as it relates to music, entertainment and with ambassadors.• Serve as cross functional and interdisciplinary liaison with all relevant groups required to maximize the success of integrated sponsorship marketing programs.• Lead activation of select global integrated marketing programs in music, entertainment and with ambassadors.• Coordinate sponsorship marketing activities with key internal stakeholders.• Drive integration of sponsorship marketing across digital, and social channels.• Manage agency partners, rightsholders, and other support personnel and rightsholders responsible for sponsorship activation.• Develop and implement virtual, digital, and in person experiences to support Mastercard business priorities.

Purchase, Ny, Us

Lead employer brand marketing and amplify Mastercard’s Employer Value Proposition providing consultation across the organization to ensure branding and messaging are globally consistent. Lead creative development and develop brand messaging for integrated marketing campaigns to create brand awareness. Responsible for agency management for experiential and digital campaigns. Host Mastercard's culture and future of work podcast, Inside the Circles.

Purchase, Ny, Us

Serve as social media editor in chief for social recruiting channels and develop recruitment marketing and employer brand strategy for Mastercard. I tell the story of Mastercard and our employees across digital and social channels, in addition to expanding recruiting pipelines through targeted recruitment marketing campaigns.

Brooklyn, New York, Us

Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.

A multicultural marketing agency specializing in event production, branding, digital marketing, and content development with a dedicated millennial demographic. Produced bi-annual experiential marketing events for The Strivers Row and quadrupled event sales YOY.Negotiated event sponsorships and influencer marketing campaigns with major brands such as UBER, STARZ network, and Ralph Lauren. Developed branding and digital marketing assets for The Strivers Row, garnering millions of social media impressions.Client partnerships include American Airlines, Sundance Music Festival, Ralph Lauren, Reebok, Afropunk, STARZ, New Era, and Uber.

Stamford, Ct, Us

Marketing communications manager for direct marketing campaigns. Developed creative briefs for event marketing campaigns and managed production/project schedules. Ensures design style and copy tone adhered to branding standards.Responsible for execution of deliverables against marketing strategy to achieve event revenue goals. Executed end to end 360 marketing omni-channel campaigns encompassing e-mail, direct mail, web, and digital and social media strategies. Managed internal/external creative support staff.

Event planning services firm curating live performance events and event production for movie screenings, product launches, fundraisers and milestone celebrations.

New York, Ny, Us

Led event marketing and project management for the leading visual and performing arts presenter in lower Manhattan.Managed talent booking for live performances in addition to on-site event management and execution.

Ny, Ny, Us

Managed all local and national events from creation and implementation, to on site and behind the scenes management. Developed successful campaigns such as the FIT dress challenge where students redesigned bridesmaid dresses into and winners were chosen via online voting on bridalguide.com.Traveled nationally to all bridal shows as the face of the magazine, and answered brides' wedding planning and other wedding related questions at the Great Bridal Expo.Created production schedules for contests and experiential promotions. Developed event themes and selected food and décor for Tabletop market event where Bridal Guide was the sponsor.

New York, Ny, Us

Budget management for the Brookfield Place arts program. Prepared event reconciliations for public and private events. Preparation of monthly, quarterly and annual financial reporting, and provided budget forecasts for the next fiscal year based on current spending .