Lead strategy teams in Neustar's Marketing Analytics products: MMM, MTA, and Audience Intelligence.Worked as delivery lead on all of my client engagements managing and directing cross functional teams to deliver the analytics tools and insights to senior stake holders. Developed and delivered a new use and approach to MMM for media publishers where we modeled specific industry verticals in order to attribute category average sales attribution for online and offline media publishers. Perfected this approach and delivered this solution to Google, Twitter, Facebook, Turner Communications, and Snap.Led successful measurement projects end to end, from contracting, to business requirements gathering, build, and delivery. Worked as the subject matter expert for MMM and MTA projects in front of C-suite and senior management. Client work includes:- Facebook - Led MMM study for Facebook revealing social media’s impact on movie attendance: https://www.facebook.com/business/m/verticals/entertainment-media/social-media-impact-on-movie-attendance- Twitter - Led the strategy team that pioneered new use of MMM to help Twitter connect their paid media to sales lift: https://blog.twitter.com/en-gb/2015/twitter-helps-drive-18-of-uk-cinema-ticket-sales- Turner - Led the team that delivered the internal tool called “Turner Incite” used to optimize Turner media budgets for their clients and was part of the suite of products that they built to win the ANA Genius Award in 2015: https://www.geniusawards.com/a/page/winners/winners-2015

Lead marketing mix optimization analytics projects which include: data collection, data scrubbing, data validation, developing analytic plans to meet client needs, modeling validation, tool deployment, and insights generation. Clients work includes Google http://online.wsj.com/article/PR-CO-20130501-906281.html?mod=googlenews_wsjTwitter: https://blog.twitter.com/2013/tv-conversation-targeting-launches-in-the-uk-and-us-coming-soon-to-brazil-canada-france-and

Developed ad testing and custom research studies for all major studios.Author questionnaires for A&U, brand heath, and positioning studiesPrepare studies with appropriate sampling and fielding plansClean and analyze numerous large data sets for client reportsWrite and present client deliverable on ppt using analytic insights Work with fast deadlines and extremely high industry standards

Regression and Factor Analyses on current survey dataAuthored various surveys for government run businesses Presented findings to various government agencies & private businesses

Manager of guest and employee safety research projectsPresent and implement solutions with the management of the company

Research, co-author, and conduct experiments for journal publicationsActive role from conceptualization to finished publication